E-commerceRebrand

Full rebrand and Webflow rebuild for a sustainable e-commerce brand. Conversion rate tripled in 3 months.

GreenBoxWebflow Migration2025Visit website ↗
  • Brand Strategy
  • Visual Identity
  • Webflow Development
  • E-commerce Setup
  • Content Migration
  • SEO

100,000 – 200,000 CZK

Indicative project budget

4 weeks

From kickoff to launch

GreenBox is a sustainable e-commerce brand selling eco-friendly home and lifestyle products. Despite strong products and loyal customers, their online presence didn't match their premium positioning — a dated WordPress site with inconsistent branding was holding them back.

3.2x

Conversion Rate

GreenBox had a WordPress site that was slow, hard to manage, and converting at just 1.1%. Their brand didn't reflect their premium positioning. The marketing team couldn't update products or launch campaigns without developer help, which created bottlenecks and frustration.

Complete rebrand with new visual identity, then a Webflow rebuild with custom CMS for their product catalog. AI-assisted content migration saved 2 weeks of manual work. The new site launched with optimized product pages, automated SEO meta tags, and a streamlined checkout flow.

Research & Discovery
Step 01

Brand Discovery

We ran a 2-day brand workshop to define GreenBox's positioning, values, and visual direction. The key insight: their customers cared more about transparency than aesthetics. We built the brand around honesty and clarity.

UI Design
Step 02

Visual Identity

New logo, color palette, typography system, and comprehensive brand guidelines. Every element was designed to communicate sustainability without the typical 'green cliché.' Clean, modern, premium.

Development
Step 03

Webflow Build & Migration

We built the new site in Webflow with a custom CMS for products, collections, and blog posts. Our AI tools migrated 200+ products and 50 blog posts from WordPress — reformatting content, optimizing images, and mapping URL redirects automatically.

Analytics & Results
Step 04

Launch & Optimization

Post-launch, we ran A/B tests on product page layouts and checkout flows. Within 3 months, the conversion rate went from 1.1% to 3.5%. We continue optimizing monthly through our management plan.

Conversion rate from 1.1% to 3.5%

Page speed score from 34 to 96

Content updates now take minutes, not days

Organic traffic up 120% in 6 months

Their professional yet laid-back approach won me over immediately. The website they built for us in Webflow is pixel-perfect — everything works as it should. Communication was fast and seamless, so th...

Jan Bužík

COO, Techmates

WebflowE-commerceBrandingSEO
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