Complete redesign of a B2B analytics dashboard. Real-time data visualization, custom components, and a 40% increase in user retention.
150,000 – 250,000 CZK
Indicative project budget
6 weeks
From kickoff to launch
TechFlow is a B2B SaaS company providing analytics tools for mid-market e-commerce businesses. Their existing dashboard was functional but aging — built 4 years ago on a legacy stack, it was slow, confusing, and losing users to more modern competitors.
User Retention
TechFlow's existing dashboard was built 4 years ago. Users were leaving because of slow load times, confusing navigation, and a lack of mobile support. The bounce rate on the dashboard page was 45%, and NPS had dropped to 32.
We redesigned the entire experience from the ground up — new information architecture, real-time data pipeline, and a responsive component system that works on any device. The project started with a 2-week discovery phase including user interviews and heatmap analysis.
We interviewed 12 power users, analyzed heatmaps and session recordings, and mapped out the most common user flows. The biggest insight: users spent 70% of their time on just 3 features, but those features were buried in the navigation.
We restructured the entire navigation around the top 3 use cases. Secondary features were moved to a contextual sidebar. The new IA reduced average clicks-to-insight from 5 to 2.
We designed a clean, data-first interface with a dark mode option. Every chart and graph was redesigned for clarity. Interactive prototypes were tested with 8 users before development.
Built with React, TypeScript, and Tailwind CSS. Real-time data via WebSocket connections. The team shipped weekly demos, and we launched after 4 weeks of development.
40% increase in daily active users
Page load time reduced from 4.2s to 0.8s
Support tickets dropped by 60%
NPS score went from 32 to 71
“Weblify impressed me with their high responsiveness and design thinking that helped move things faster. They understand Webflow but are also very strong in Front End engineering, which means they can ...”
Hieu Vu Minh
Designer, Marinade